¿Cómo puedes adaptar tu estilo de presentación para las audiencias en línea frente a las fuera de línea? (2024)

Imagine scrolling online and you spot an article of 5,000 words from a blog. You will be in a hurry to swipe. Isn’t it? But you can rewatch a 30secs video 10 times. That is to tell you that 80% of your audience will grab shorter contents for the now and save the long ones as offline. This alone can guide you in understanding your type of audience and what you need to do to grow them.

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For offline audiences most times, you are likely to have the opportunity to explain more and give practical examples but for online you have to be as precise as possible yet understanding.

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Algumas dicas que parecem óbvias, mas muita gente não segue: Presencial. Do elevador para a sala de reuniões – aquele papinho sobre amenidades ajuda a criar um canal com o interlocutor;. Tudo comunica, tá? Da imagem à mensagem, o jogo é assim;. Estique a sua presença: deixe uma frase marcante, uma música ou algo material que faça sentido à mensagem. Online. “Be like water, my friend” – toda apresentação online é uma luta contra toda e qualquer distração do universo. Seja breve e letal, como Bruce Lee;. Por trás das câmeras – faça um roteiro mais completo para seguir. Só não vai ficar lendo, você não tá num telejornal. Em ambos:. Cuidado com os vícios de linguagem; . Varie o tom da fala;. Tente terminar antes do tempo.

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Acredito muito que os meios: on e off se complementam. Precisam ser considerados como sendo os pontos de contato com um mesmo perfil de público alvo. O perfil do público que irá efetivamente consumir seu produto é o mesmo. O ponto de contato com ele no on ou no off que pode variar. Conheça com quem você converse profundamente, resolva problemas pra ele por meio de seu produto e seja feliz.

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En marketing, que en la mayoría de casos deriva en ventas, a través de medios digitales, buscamos que los leads potenciales tengan conocimiento de lo que vendemos. Para mayor información, siempre tenemos la página web, pero la conversión final (la venta) no se genera hasta que se reunen cara a cara con un asesor comercial que absuelve sus dudas, les genera confianza y les muestra los beneficios de nuestros productos. Es importante prestarle atención tanto a los formatos en línea, como los formatos fuera de ella.

En cuanto a la longitud de las frases de tu mensaje, no hay directrices absolutas, pero en los textos online suelen ser más cortos que en los libros o los informes. La mayoría de publicaciones contemplan en el manual de estilo indicaciones al respecto, y suelen recomendar entre 4 y 5 frases largas, o unas 100 a 150 palabras más o menos, subdivididas hasta llegar al próximo apartado o h2. Pero si necesitas 6 frases y doscientas palabras para no partir la idea por la mitad tiene que ser así; no caigas en el error de partir el texto “a ojo”, la estructura se divide por su contenido no por su forma.

In crafting that message I also consider the length because the might not have the same time to read a message, for some you tend to take more time being conversational while the other you go straight to the point in a strategic way.Telling stories is a beautiful way to engage your audience too but know what story to tell so you don't put them off.

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A mensagem é um "detalhe" importante aqui, pois como ela será usada em plataformas diferentes é necessário seguir boas práticas. Lembre-se de no online ser autêntico e no offline ser original, pois a mensagem deve ser atrativa e ser fiel a essência da pessoa ou da marca.

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Hitting "send" on a pitch is one thing, but don't forget to consider potential responses.Receiving a positive response to a pitch is a great feeling, but those responses often come with follow-up questions, whether that's about data you shared or a similar "how" or "why" behind the story you shared. When pitching by email, it's best to consider these responses ahead of time so that your initial pitch can be as helpful as possible to the writer -- which often results in a more successful pitch-to-placement ratio.With that in mind, it's also good to remember that writers have their own deadlines. There's a difference between a friendly follow-up and being overzealous.

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The most important thing is delivering the pitch but the core aspect to remember is not to put too much pressure. It is good to be prepared but putting pressure is a recipe for disaster. Go out Enjoy and keep learning.

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Others may have similar messages, but you are the only one who has your unique voice. Remember that there are people out there who want to hear from you just as you are. Be confident in how you can solve and serve.

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Taking feedback in positive way so that to respect each and everybody's opinion.Make sure to have good connections and network so that it would be easy to connect with audience

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Here is a sample pitch that got my story published in Vogue India. Hi (editor's name)For Vogue India, I had a pitch in mind and was wondering if it might be a good fit for the fashion section.It’s called: Can sheers join men in the mainstream?Last week, as pop sensation Jackson Wang closed his Magic Man Tour in London with arms wide open — his dark-hued, sheer shirt stole the show, besides his trend-defying voice, of course. As fashion enters gender-bending territory, and experimental finesse breaks runway barriers — male content creators across the globe are adding omnipresent sheers to their wardrobes. But can their influence make sheer clothing — a men’s must-have staple?

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